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What is Colgate® Wisp®?
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Colgate® Wisp® is a single-use mini toothbrush with a breath-freshening bead that allows you to have a clean, fresh mouth anywhere, anytime – no water or rinsing required.
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How does it work?
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The Colgate® Wisp® cleaning bristles and soft pick help remove food and particles from between your teeth. As you brush, a freshening bead dissolves to release a burst of freshness in your mouth.
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Why doesn't it need water?
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As you brush, the freshening bead releases a breath-freshening liquid that is safe to swallow and leaves you feeling minty fresh.
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Will it leave any residue or foam in my mouth?
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No. Colgate® Wisp® leaves a fresh, clean flavor without any residue. It is not a foaming formula. When the freshening bead bursts, it releases a liquid that you can swallow for a fresh, clean flavor and cooling sensation.
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How big is it?
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Colgate® Wisp® is approximately 3.5 inches, which is smaller than an average-sized lip gloss or car key.
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Why did Colgate create the Wisp®?
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Colgate has a long history of helping people keep their teeth clean and healthy. Colgate® Wisp® is our response to on-the-go cleaning and freshening. Wisp® not only freshens breath, but cleans between teeth and along the gum line to remove food particles and freshen breath. It not only combines cleaning and freshening benefits; it's also portable and discreet.
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Can't I just chew gum or suck on a mint?
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Gum and mints are known to provide a quick burst of freshness. Colgate® Wisp® is designed for those times you're on-the-go and want to remove particles from between your teeth that can cause bad breath. Since Colgate® Wisp® doesn't require any water to release the freshening ingredients, you can now have a just brushed clean, anytime, anywhere.
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How does it compare to brushing with a full-size toothbrush and toothpaste?
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It is still necessary to maintain your regular brushing routine with a full-size toothbrush and toothpaste to thoroughly remove plaque and bacteria. Colgate® Wisp® is designed to give a clean mouth feeling and fresh breath when you're on-the-go.
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Can I use it more than once?
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No. Colgate® Wisp® is designed for a single use. Keep in mind, each pack comes with four brushes, so you can freshen up multiple times throughout the day.
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Is it better to brush first and then use the soft pick or vice versa?
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Up to you. Either way works.
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How much does Colgate® Wisp® cost?
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The suggested retail price is $2.39 for a four-pack and $7.99 for a 16-pack.
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Where can I buy it?
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Colgate® Wisp® is available at mass retailers nationwide. Look for it in the oral care aisle, or
buy it online.
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More questions?
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Please contact Colgate-Palmolive U.S. Consumer Affairs at 1-800-468-6502.
